Marketing Monday: Las Vegas Casinos
You may have noticed I’ve been absent. I took my first full on vacation in two years this last week and went to Las Vegas. I spent a total of 3 hours online the whole time I was there, mostly keeping...
View ArticleMarketing Monday: Netflix
Every Monday, Breaking Even profiles a business, non-profit, or blog doing cool things online. Have an idea? Let me know! I heard this crazy statistic a few weeks ago: 20% of all internet traffic...
View ArticleMarketing Monday: Superbowl Ads 2011
My theory is companies aren’t trying hard at SuperBowl commercials anymore because of the whole internet marketing movement. That said, I had some fun last night watching some commercials anyway! Here...
View ArticleMarketing Monday: 13 Ways To Promote An Event
I have three workshops coming up in the next three weeks. Add to that two speaking engagements and a regular workload and you’ll see why I’ve been forgetting to do my usual checklist of event...
View ArticleMarketing Monday: Run, Eat, Repeat
A couple years ago, I started following some lady runner-bloggers just for fun. One of these blogs is “Run, Eat, Repeat.” Admittedly hooked by the title (it’s my life story in three words!), this blog...
View ArticleMarketing Monday: Fair Weekend
Fun fact about me: I love going to fairs, almost as much as I love fall in Maine. Although I couldn’t convince anyone to go to the Blue Hill Fair with me earlier this month, last weekend’s events more...
View ArticleMarketing Leaps With Leap Day
The internet may be freaking out about the Oscars last night (yay Leo!), but it’s also freaking out about the fact that today is Leap Day. For instance, Google changed it’s homepage to this rather...
View ArticleMarketing Monday: Picky Bars
After looking into the Whole 30 a couple years ago, I started paying more attention to labels. They say that ignorance is bliss, and that’s definitely true for me once I started tuning in. For me, the...
View ArticleMarketing Monday: Nervous Nellies
Every Monday is a preview of a company, person, or website doing something cool in terms of marketing. Have an idea? Let me know! I met Anne Beerits at Nervous Nellies Jams and Jellies when she was one...
View ArticleMarketing Monday: Landing Pages 101
A new project I’m working on requires me making some landing pages, which is making people in my life wonder, what is that? A landing page is a page you send people to, usually an internal page of your...
View Article